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Americans are big fans of Radio! Despite increasing demands on our time from all quarters--and despite ever-expanding media choices--an impressive 93 percent of all Americans age 12 and older tune in to Radio for information, entertainment, or discussion over the course of each and every week. Even with the explosion of new media, Radio remains relevant. Radio has retained 85 percent of its TSL (time-spent-listening) levels over the past ten years.
Source: Spring 1997-Spring 2007 Arbitron American Radio Trends Time Spent Listening Estimates.
The Radio Group offers Eastern Iowa advertisers 4 of the area's premiere radio stations--each with its unique audiences and benefits.
* KFMW "Rock 108"--active rock format targets young adults
* KOKZ "Cool 105.7"--classic hits format targets adults 25-54
* KWLO "Star 1330"--adult standards format targets Boomers and better
* KXEL "News / Talk 1540"--targets informed, educated adults and sports fans
Let one of The Radio Group's account representatives show you how radio can increase your sales! We have a highly experienced sales staff. (Years-in-radio range from 10 to nearly 30!)
We know this market and we know how to make our product fit your needs.
Please contact General Manager, Tim Mathews at:
319-234-2200 or tim@radiogroup.net |
